A few months ago I had been approached by a customer of mine regarding a social networking direction SaaS that called Chithi2. The customer was looking to outsource his marketing, SEO and Social Media tasks to an all-in-one web consultancy firm which specialized in these services. While I was initially excited about this deal, my mind quickly started to turn. What do I want to look for in a SaaS offering from this kind of internet consultancy company?
While the web consultancy firm claimed they had a strong SaaS foundation and a large client list to conduct the Chithi2 operation from, my head was turned on its head. The SaaS component of the deal made me wary, given the fact that there was not any mention of integrating some of the internet services into the payroll or into the business' data management. The client also mentioned they would be implementing their societal networking actions through their site, and so what I needed to search for in a web consultancy offering was a web-based CRM solution. My first stop was Facebook. Chithi2 had Facebook open and they utilized it for all of their communication needs. Within a matter of days the entire place was a hotbed of conversation, together with the sales team posting and talking earnings messages in addition to content. This company seemed to have a soft market approach for their customers, so I started to wonder whether they were just pulling my leg. Well, wishers are a mixed bag and one may want to steer clear of them. If a SaaS provider is pitching in to help you receive your social media platform up and running while also promising to control your content and SEO attempts for you, that may be a very attractive proposition indeed. Unfortunately for the client, the majority of the well wishers tend to advocate only the more expensive solutions, therefore Chithi2 was no exception. A few months later I was talking about Avi Frister and he explained that the first thing he did when he combined Chithi2 was supposed to get in touch with Avi's competitor Avi Simon (he had been using Chithi2 for some time ). Avi had been a large fan of Chithi2 and following a few months of being loyal to the stage he was ready to give it a serious try. The plan worked out nicely for Chithi2 as Avi was welcomed onboard. Avi became an immediate hit and his marketing abilities are next to none. Since Avi tells me"The real Radikaa is that the people, not the item". Recently I was talking to Ravi Shastri, who's the founder of an internet consultancy called Sun TV. He had recently conducted a study of three Indian manufacturers who'd come top of the paid record on the web. All of them had used Chithi2 for a promotion tool. The common thing that all three had in common was that they'd been true to their promise of giving the consumer a real experience of being a part of the community. Chithi2 has a community following of over two million Chithi2. To get a mean entrepreneur like Ravi Shastri, this is far beyond expectations. Ravi gave me a bit of information which is very related to what we are doing here. Even in case you've got a really good product, or really interesting business program or are a marketing genius, or are the next ace, your customers will not come unless you consciously communicate with them. If you can't even do this in an easy-to-understand manner, you are not a marketer in any way. Communication is the key to any relationship, not only between marketers and clients but between manufacturers and their customers too. In cases like this, Chithi2 had failed in its purpose of giving Chithiras into villagers but it had successfully realised what an internet marketing company could achieve in terms of visibility and community following.
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October 2022
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